It’s been a month since I announced on these humble pages that I am taking a break from World of Warcraft.
My time away – an admittedly short one, at this early point – has been good. Things have been busy at work; the new blog has been fun to work on; I’ve gotten plenty of Fable-playing time logged; and I’m just getting started on a virtual stack of books that need reading. Because I had become thoroughly exhausted with the game in the months before my break started, my playing time had been steadily withering, so making the transition from “very little WoW” to “no WoW” has been fairly pain-free.
One thing has not changed throughout all of this: I still love the flippin’ game, and there have been times when I’ve missed it and wished for a moment that I could log in. But I quickly realized that what I’m missing is not the game as it stands today, but rather as it was in the past, and how it will be again later this year. Specifically: expansion time. Leveling time. The time when everything is new again.
As part of my effort to not completely lose touch during these next few months, I’ve determined to read the WoW section of my blog feed once per week, and to periodically check up on the news. Usually, this happens on a Sunday.
This week, I decided to make an exception, because of speculation that the beta – the arrival of which is already late in the minds of many – could be happening. I’m curious about the beta start date, because it has been written about so intensely since Blizzcon, and because it was expected as early as December, then January, then February…
In catching up on last week’s blog posts this past Sunday, I noticed that anticipation for a beta was particularly high. It was this excitement that I remembered as I casually opened up MMO-Champion this morning, and swiftly found myself in a fierce battle to keep the orange juice in my mouth from destroying my keyboard and monitor when I read the following:
- Warlords of Draenor is expected to release on or before 12/20/2014, with a fall release expected. This is not a release date.
Once I had managed to get said orange juice flowing safely in the correct direction, I read on. There was little other information of interest to me, since the level 90 boost has little appeal for me at this point, and I will “only” be purchasing the regular edition of WoD. There was also no mention of a beta launch, which was the information that I came to the site for in the first place.
At any rate, given that the xpac will likely see a fall release, that puts the earliest launch date at September 23rd (if we take “fall release” literally). September 23rd is a hair short of two years since the launch of MoP, while September 30th is just a hair longer. Of course, “fall” is probably an approximation, so it’s possible that if everything goes awesomely in Irvine, CA, we could see a release on the 9th or 16th. However, if we get much later into the fall – October 21st or later, to be specific – Warlords will have both A) taken the longest time-after-previous-expansion to release of any expansion in the game’s history and B) given players the greatest amount of down-time after the previous expansion’s final content patch in the game’s history.
And if we do get into December before it’s released? Well, then we’re talking about what I would already categorize as a giant misstep on the part of Blizzard.
It turns out that I picked a good time to take a significant break from the game. When a company provides fairly regular content updates for a game – some would say they came too fast, and I have to agree with that sentiment – and then gives players little more than a new PvP season in an extended final patch, there is little to keep my interest. Late 2012 and the first three quarters of 2013 consisted of “content content content.” 2014 is doomed to consist of “waiting waiting waiting” for much of the year, until this thing (WoD) happens.
So… what happened? Over the past couple of years, we’ve gotten a lot of talk from Blizz-folk about faster content, and we saw some evidence that that was a priority. Mists arrived chock-full of things to do at 90 – repetitive, grindy-as-hell things, to be sure – and with “move the story forward” patches in between raid patches, there certainly was plenty of content for about a year…
And now we have this Nothing. We’ve been told that there are different teams that work on expansions… so did the Mists team significantly outpace the Warlords team? Did the Warlords team bite off more than it could chew, like they supposedly did when they remade the world for Cataclysm?
Somewhere – dev team to dev team, or Blizzard to players, or whatever – the message went off the path. And I think that, at this point, Blizzard does itself and its players a disservice when it says that it would like to release expansions on a yearly basis, because then players believe that the company – this great company, which has made such a great game and done so many wonderful things – was actually working hard toward making that actually happen. All evidence at this juncture shows that it either is not doing so, or is just wildly failing to make that happen.
I was skeptical at the time, because those comments at and around the time of Blizzcon were comments that many players took and ran with, in spite of Blizzard’s history and lack of actual promise. Those stated best intentions were believed by many to be modus operandi, and they are proving not to be so. I, like everyone else, wanted Blizzard to be what they said they intended to be. I was skeptical, but if they had dropped a beta on December 10th or January 8th, I would have been happy. If they had announced that WoD was arriving on May 20th or June 17th, I would have been happy. I also would have been surprised.
This doesn’t surprise me. At this point in the history of WoW, this has become the norm, and it seems that Blizzard – as much as they purportedly intend to change for the faster – has become entrenched in this two-year cycle.
As such, I believe that they should just stop talking about it. They should just stick with “It’ll be Soon(TM),” and “It’ll be out when it’s finished,” and stop talking up what has become a pipe dream for everyone. I’ll be finished playing WoW for a while before yearly expansions become a thing.
I was skeptical, but that does not mean that I’m not disappointed by this news. What do I want? I want to play through some new content. Of course. I find myself daydreaming about past new-xpac leveling experiences from time to time, and that is what I want to be doing again, sooner than later.
It looks like it will be later.
I’m already mentally extending my break. Originally, I was thinking about taking three months or so. However, with this news – and barring extremely unlikely “let’s get the band (raid team) back together” overtures from my absent friends – four-to-six months or more is looking more likely. There are good things about this: no WoW means more time for other adventures elsewhere, both in and out of gaming worlds. But ultimately, I am disappointed… although I’m glad that Blizzard finally came out and confirmed that my skepticism wasn’t unfounded.
Yes, I could still be playing. But right now, Blizzard has no new product for me. I’m not paying $15 per month to wait for half a year or more. I can do that for free.
* * *
Thanks for reading this post by Mushan at Mushan, Etc. Comments are welcome!
Recently, I had the privilege of being asked to be a part of the next round of hunter interviews by Quelys, over at Quel’s Hunting Corner. For anyone who knows, this puts me in some pretty sweet company, as Quel had previously interviewed Frostheim, Solarflair, Zehera, and several other hunters I’ve looked up to!
The interview is live this morning, so if anyone is interested in reading This is the Etc. he was talking about!, follow the link in this sentence!
It was fun and exciting to be interviewed by someone whom I admire as both a hunter and a blogger; whose site has been a staple in my reader for a long time, and who has been one of the more consistent commenters – and sources of encouragement, for that matter – at my own blog.
Sadly, my joy at being interviewed by Quelys is subdued, because there is a concurrent post on his site, announcing that he is done blogging and playing, effective immediately. His leaving creates another big void in the hunter universe, and it looks like mine will be the final interview in his “An evening with…” series.
I don’t know if you know this, Quelys, but I have always enjoyed your posts, and I’ve looked up to you like a big brother in huntering. I’m sorry I never said that before. I’m going to miss you. I hope that life kicks major ass in your favor, and wish you the best. Thanks for everything!
The timing of these two events makes me feel kind of like I’ve broken the internet. I’m sad and confused. However, this doesn’t diminish the fact that Quelys has always written great stuff, and I think his interview with me turned out pretty well. Please check it out if you’re interested!
Thanks for reading this post by Mushan at Mushan, Etc. Comments are welcome!
Every few days, I try to hit up the Game Informer feed in my reader. I’m not a huge player of other video games, but I generally like the writing there, and sometimes I see something over there that turns me on to something new. At times, I get blog ideas, such as my recent posts on microtransactions and the Activision Blizzard / Vivendi buyout.
As I said, I generally like the writing at GI. However, this article on Friday by Ben Reeves, concerning WoW’s subscription drop to 7.7 million subs, had me shaking my head at the writer’s perceived speed of the demise of the game.
WoW is a game that is on the decline, as regards its popularity. Nobody really disputes this. Sub numbers have been dropping for the better part of a year now – basically ever since MoP was released and the “I’m back to see the new expansion” players had had their fill and begun to once again direct their gaming dollars elsewhere – and they’ve been generally dropping since their all-time high during early Wrath of the Lich King. This is a fact. I’m fine with it; it doesn’t affect my game experience.
Despite subscription numbers reaching lows not seen in half a decade, the fact is that Blizzard reported that it still has 7.7 million paying customers. This reporting happened at an interesting time of year: late-patch, mid-expansion, mid-summer (the height of vacation season). All things considered, that seems pretty healthy for any game, let alone MMOs, where World of Warcraft still dwarfs every other competitor – and the term “dwarf” is an understatement if there ever was one in this situation. Assuming that half of the subscribers pay the equivalent of the full $14.99 per month (probably a conservative estimate) and that the other half pay the equivalent of the 6-months-at-$11.99-per-month subscription (almost definitely a high estimate), the conservative math at 7.7 million customers shows, at the very least, that WoW brings in more than $103 million per month in gross subscription revenue alone.
In spite of these numbers – which are easily computable on your phone or computer’s calculator – “The Sky Is Falling” is a quarterly holiday now, along with the people who are kind enough to take the time to log into the comments sections of various sites and proclaim that they wish WoW would die. It’s like the changing of the seasons, except, to my mind, it’s become less exciting than watching paint dry.
Which is why I was fairly annoyed to see a Game Informer writer come out and basically say the same thing. Here’s Reeves’ take on the news of the latest sub drop:
I don’t really find this surprising. WoW has had a good, long run. World of Warcraft debuted back in 2004, meaning it’s been a staple of the gaming landscape for nearly a decade. The game has been a massive cash cow for Blizzard for a long time, and even if it dies now, it will have been well worth its development. Personally, I’m eager for Blizzard to finally put the game to rest so we can see what the company has lined up next. And I don’t just mean the company’s next MMOs. I’m sure that Blizzard held off releasing another WarCraft RTS while WoW was active in order to avoid splintering the brand, but that may not be the case much longer!
(Bold emphasis mine.)
As you can see, the first part of the quote is fairly pedestrian commentary. However, the section I put in bold, beginning with “even if it dies now,” prompted my eyebrows to raise sharply, several times.
Let’s look at parts of this.
1) “even if it dies now.”
So, WoW is going to die now? A 9% summer time subscription drop means something, like maybe there won’t be another expansion? This goes contrary to comments as recent as the ones Greg Street and Marco Koegler made in an interview last week in Korea.
Greg Street, on which baddies we may face once the Seige of Orgrimmar is over (starts at 1:04 of the interview):
“…any future bosses that the Alliance or Horde will take out will have to be in future expansions, which we’re not quite ready to talk about yet, although there is a Blizzcon coming soon, so maybe then. As far as powerful enemies, yes! Azshara and Sargeras are still on the list. We have a lot of bad guys out there still to fight, so a lot of adventures still coming in the future.”
Or not. Right? Because WoW might “die now” …
Marco Koegler on the perception that the MMO-RPG is a dead genre and what that means for WoW (starts at 6:26):
“I think millions of players in the world are disagreeing with that statement. We’re still the number one subscription MMO in the world, and yeah, I think if we turned off servers right now, it would be very very bad news for a lot of people out there.”
Be warned, players! The end is nigh!
There are other comments that indicate long-term health of the game and aspirations on the parts of the developers, and absolutely no indications that they are about ready to close up shop.
Additionally, given how active Blizzard developers and CMs have become in their interactions with fans (see Twitter, etc.), I see no signs that the team is anywhere near the point of packing it in. New levels of interaction and engagement are not indicators of “yeah, we’re probably going to can the game soon.”
The bottom line is that “even if it dies now” is ridiculous.
However, assuming that the game actually is about to die, let’s move on…
2) Personally, I’m eager for Blizzard to finally put the game to rest so we can see what the company has lined up next. And I don’t just mean the company’s next MMOs. I’m sure that Blizzard held off releasing another WarCraft RTS while WoW was active in order to avoid splintering the brand, but that may not be the case much longer!
Are you serious?
First of all, Blizzard is not “Greg Street and Friends” working 24/7 to bring you all of your Blizz favorites. There are many teams. There are even different teams working on different WoW expansions; there has been a separate team working on the next expansion since before this expansion was launched. Lacking hierarchical company breakdowns and team rosters, oral history indicates that if Blizzard wants to develop something, it pulls together a team to do it, and some of that involves hiring people to complete that team. There are certainly people with their hands in multiple pots, but I don’t think that they are being held back from developing new different content simply because WoW stands in the way.
As for the Warcraft RTS that Blizzard has purportedly had to shelve: everything I’ve read over the past several years – and while I’m not omniscient, I’ve been pretty plugged in to the game and its community for more than five years – seems to indicate that Blizzard has not seriously considered making a Warcraft 4 to this point. They’ve dismissed almost all questions about a Warcraft RTS with some version of “we have no plans to make a Warcraft RTS at this time” for years. World of Warcraft has been a massive success on many levels, and those are not simply financial. I don’t think I need to elaborate. Until there is anything other than whimsical speculation regarding a Warcraft RTS, this is not really a talking point that has much weight. As far as I can tell, the developers feel they can tell the Warcraft story in a very compelling way with WoW, and that they’re happy with that. And they’ve certainly done plenty outside of WoW to further the story, with online short stories, print novels, manga, the WoW quarterly magazine, and so on; with that in mind, I’m not even sure that the “tell the story better” argument has any value. They’ve just decided to tell it as an MMO for the last 9 years.
And “…that might not be the case much longer!” Once again, I’m wondering what foundation there is for this type of journalistic speculation. As I mentioned above, there are strong indications that there will be at least one more WoW expansion, and possibly three or four more.
“Personally, I am eager for Blizzard to finally put the game to rest so we can see what the company has lined up next.”
I don’t know if I’ve ever seen a game journalist at Game Informer state that he hoped that a game, for which the expansions have all received 9/10s and 10/10s from his magazine, would be shut down. It seems anathema to me. It also seems moot, since as I said above, if Blizzard really wanted to kill WoW in order to make a Warcraft RTS, they would do so.
Obviously, I am going overboard in my dissection of the analysis of a Game Informer writer; it’s commentary from a website that does not provide extensive coverage of WoW, and I usually don’t go to them for coverage of the game. The writer is certainly entitled to his opinion: if he wants WoW to be put to rest, that’s his prerogative.
However, the rest of the second half of his comment reads like something out of the forums or comments section, not something written by a long-time journalist for a respected game magazine. My main problem is that the comment misleads the reader: it seems flippant, is highly speculative, glosses over – or outright ignores – facts, and gives credence to ideas (“welp, WoW is dying lol”) that are just not up to the standard that I would expect from that site/magazine.
Thanks for reading this post by Mushan at Mushan, Etc. Comments are welcome!
The news came down last night: Activision Blizzard and a group of investors led by Activision CEO Bobby Kotick has bought out Vivendi’s 60% controlling interest for $8 billion.
From Game Informer (because I usually go to them first, for whatever reason):
$5.83 billion dollars of the buyout will come from Activision, while another $2.34 billion will come from a group of investors led by Activision CEO Bobby Kotick and co-chairman Brian Kelly. The pair have put a combined $100 million of their own funds behind the purchase. Tencent, which owns 40 percent of Epic Games is part of this group.
This is huge. As the situation stood, Vivendi (aka Soulless Conglomerate) was perfectly willing to extract huge sums of cash from one of its few profitable / well-run subsidiaries by declaring a dividend to their benefit, forcing Activision to take on massive debt in the process. As GI puts it, Activision Blizzard was likely to be bled dry over time by Vivendi’s self-serving financial moves.
As such, and for fans of Blizzard games, this is great news. It was still a huge price to pay for its independence, and so Activision Blizzard will of course still be striving to make great products in order to cover debt and turn a profit. However, there isn’t a gauntlet hanging over the company’s neck like there would have been if Vivendi had indeed saddled AB with mounds of debt and then cast them off.
But what does this mean for the future?
I am not an expert in anything, but to my way of thinking, it means more of “the same.” By that, I mean that we’ll continue to see Activision run in a fiscally conservative manner, investing in high-upside IPs like Destiny and Call of Duty. Blizzard, meanwhile, will continue to develop content for Diablo, Warcraft, Starcraft, Hearthstone, and whatever Titan turns out to be.
Player cost models will not change abruptly, but will continue to evolve over time. This means that the subscription model (which people have been predicting the death of for almost half a decade) for WoW will continue to be in place for a while, since, even at the recently announced “new low” of 7.7 million subscribers, that represents at least $100 million in revenue per month on subs alone. Subscription details could change in the future, however, as Blizzard tries to both facilitate new player growth and retain current players.
The in-game store will become a world (of Warcraft)-wide reality, and real-money vanity items will become more common. The much-talked-about introduction of transmog helms is just the beginning; we’re careening toward a shift in what the “pet store” is all about. Whereas it has, in times B.H. (“before helms“), seemed that each new item in the store was a special thing that many people “had to have,” we’ll soon be in a place where there is so much content on the store that even die-hard fans will have to choose between which items are “have to buy” and which are not (we’re already seeing this with the helms). At some point – particularly with transmog items and the like – there will be many options on the store that will be redundant (“I like the red helm, it looks awesome with my gear, so I will buy that one, and skip the blue one,” etc.). Considering this, I wonder how soon diminishing returns will come into play… I suppose we’ll see as it happens.
At any rate, microtransactions in WoW are here to stay, and the only unknowns are “how much / what kinds of content will they make available?” and “how soon will they be?” Given the modern gaming climate, this is hardly surprising or unforeseen. Activision Blizzard has traded an uncertain debt future (bled dry by Vivendi) for a certain debt future (controlled, responsible debt, as has been Activision’s strategy for a long time now). It is still a business, however, and will always strive to be a profitable one. However, unlike the subscription (which is currently a necessary expense for players wanting to play the full game), the store will remain completely optional for the foreseeable future: transmog items, pets and mounts, etc.
As The Godmother has said (and I paraphrase here), Blizzard has always made end-game progress a measure of gameplay, rather than dollars spent – and when that changes, it will be the end of World of Warcraft. As long as that integrity to gameplay is there on Blizzard’s part – and history shows that is a good bet – players will always ultimately have a choice when it comes to “which / whether to buy” from the store. And that is a good thing.
I’m excited about this news. Activision Blizzard has wrested its creative and financial future from the clutches of a corporate hell, and that is good news for all players who love its games.
Thanks for reading this post by Mushan at Mushan, Etc. Comments are welcome!
My scope of “reading everything on the internets” is probably somewhat lacking, because one only has so many hours in the day for one’s hobby. However, amid all of the discussion that I’ve seen in recent days regarding the Elixir of Wisdom, the newly-announced transmog helms coming to the Pet Store (sic), and “the sky is falling”/”FTP is just over the next hill”, there seems to be a false reading of where this movement is coming from – and to my understanding, this misinterpretation goes to the root of just what Blizzard is.
For those not in the know, Blizzard is not simply “BLIZZARD, gods of video games and money, deciders of everything, the end.”
In fact, Blizzard, or “Activision Blizzard” – as they’re known to the general gaming community – isn’t even just Activision Blizzard, one of the largest (if not the largest) video game companies in the world. Rather, Activision Blizzard is one cog in an international mass media conglomerate called Vivendi, which owns a 61% stake (controlling interest) in Activision Blizzard.
Vivendi, based in France, has its hands in several telecommunications companies, music (Universal, which owns roughly 30% of the music industry market share), video games (Blizz), mobile service, and film. Activision Blizzard is therefore just a part, albeit an important one, of this massive company.
It’s funny what gets edited out of what’s front and center for us. Obviously, on the player level, the games themselves are most important, and then we’re often interested in the development, refinement, and evolution of those games. Finally, focus for gamers generally ends at the Blizzard-level, where our final judgments (“they made a great game!” or “they’re money-grubbing corporate tools!” etc.) are made. This is generally all that anyone needs to know – this is just gaming, right?
Well, for purposes of discussions regarding how much of our money Blizzard is looking to pocket and in what manner they will try to do so, I think it’s important not to forget about the Vivendi thing. Because the corporate ladder goes higher than you may think. Vivendi’s financial struggles, which seem to be akin to one man whose mission is to juggle ten elephants at once without ever letting one touch the ground, could have more to do with Blizzard’s (and Activision’s, for that matter) increased interest in making more digital booty available for your hard-earned cash than any other factor. From Game Informer (via Financial Times, via Reuters) from last Monday (July 8th):
According to the Financial Times (via Reuters), Vivendi will gain new managerial powers over Activision Blizzard tomorrow, the closing date of the 2007 Activision/Vivendi merger. The merger gave Vivendi a 61-percent stake in Activision.
Speaking with Joystiq, Wedbush Securities analyst Michael Pachter describes a potential scenario in which Vivendi can now take out a massive loan in Activision’s name and then pay itself an equally sizable dividend. “Borrowing of $5 billion would permit a dividend of $8.5 billion,” Pachter states. “As the holder of 61 percent of Activision’s common stock at March 31, 2013, we estimate Vivendi would receive approximately $5.2 billion in cash, easing its mounting debt concerns.” The move would leave Activision with a mountain of debt to overcome, while Vivendi uses the payoff to get its own finances in order.
(Click the link to the Game Informer article for some worrying analysis.)
I was at a wedding last weekend, and so I’ve been slowly working through my reader feeds while also raiding, working, and so on. As such, I just read this article yesterday, and it immediately dawned on me that perhaps the reason we’re seeing all of the datamining of these new microtransaction items isn’t because it’s simply a way to “give the fans an option they are asking for,” but might actually be the fastest way for Blizzard to contribute to a general buffering of what could possibly be a massive financial hardship imposed upon Activision Blizzard. Remember, Blizzard is a subsidiary of Vivendi – they don’t stand alone, or just stand with Activision. The economic reality is that they are part of a conglomerate that focuses on profit, and a quick Google search will show you that certain other sectors of Vivendi’s business – particularly the mobile business – are struggling in this regard for multiple reasons, and have been for a little while now.
Ultimately, as a gamer, you hope that the game you play can continue to be fun, and in a situation like WoW, the best way for Blizzard to make money has been the subscription to a great, ever-evolving game, the fees for character services, and so on. However, perhaps that isn’t (or won’t be, very soon) enough anymore. If this is indeed the situation, hopefully Activision Blizzard can weather the fallout and continue to produce interesting, challenging, entertaining games and expansions while remaining profitable, and doing so in a way that doesn’t affect the integrity of gameplay.
In light of this, I’ll be interested to see what the next few financial reports contain, not because subscription numbers specifically mean anything to me, but because I want to see if there is indeed any mention of Vivendi issues and their impact on Activision Blizzard’s financial situation.
Thanks for reading this post by Mushan at Mushan, Etc. Comments are welcome!
This is not actually about James Gandolfini or Jeff Hanneman…
We read about death all the time in the news. We experience it when loved ones grow old and die. It’s a part of life.
Recently, I was somewhat surprised to learn that Jeff Hanneman of thrash metal legends Slayer had died of liver failure. I was surprised simply because I didn’t know that he was having problems along those lines, but it’s not surprising when you consider the amount of alcohol he likely consumed throughout his life.
In April, I visited my grandmother, who has been suffering from emphysema and skin cancer for a long time. I wanted to see her because I wasn’t sure how long she would live, and I’m glad I did. She was in her mid-80s when she died on the morning of June 10th, presumably in her sleep. Her death is a relief in many ways – she no longer has to suffer – but she was a wonderful woman, and it has obviously saddened everyone in her family and circle of friends. I’m so glad that I got to see her one more time – we had fun that night, and it was a blessing to be there with her for an evening.
For us, it’s always too soon, but she lived a long, full life, and she went when it was her time.
On Wednesday, James Gandolfini, who was best known for playing Tony Soprano, died of a heart attack in Italy. It was something that saddened me. I obviously didn’t know the guy, but when someone burns himself into your consciousness through the television as thoroughly as he did for so many years, you feel like you do. From what I could tell, he was a fairly private man, and I cherished the opportunity to watch him perform at the highest level (the guy has been pretty universally acclaimed as one of the nicest guys in the business – he was not Tony Soprano, even if he ‘was’ Tony Soprano), as well as the few interviews I got to watch him give. A pioneer, and a master.
However, much closer to home – whilst Americans were reacting to Gandolfini’s death Wednesday night – a friend of mine was killed in an auto accident.
He was killed by a guy who was driving with a suspended license. The guy was texting; he veered off the road, over-corrected, and crossed the center line, killing my friend and his wife.
This man was a friend of mine – I’ve played WoW with him, raided with him in Cataclysm, and had some very nice conversations with him. The irresponsible, suspended driver orphaned this man’s children, took away a son and daughter from their parents, and deprived this man’s friends and family from the pleasure and privilege of knowing them and sharing times with them from this point on.
I found out about his death on Thursday night. It was shocking news, and I didn’t know how to handle it. I wanted to do something, but what do you do? It was such a sad thing…
I was able to talk with his daughter that night in-game. She told me that he had always considered me a good friend (even if we ‘only’ knew each other from the game), and I told her I was honored by that, and by the fact that she would take the time to come online within 24 hours to share that with me. His poor children are going through loss that I can’t even begin to imagine right now, and I’ve been feeling helpless about it.
But this isn’t about me and my feelings. I just told her that if she ever needed to talk, I would be there. That’s the best way I can think of to honor his memory and friendship.
It’s beyond unfortunate that someone died because of an extremely poor series of decisions by the driver. And so I say this: driving isn’t a joke, and texting while driving can be deadly. There are public service commercials on TV, and there are laws in many states, because this is a huge problem right now. And if the commercials don’t drive that home, having someone you know become a victim of this certainly does. I can attest to this now.
Please, drive safely and responsibly. And text responsibly. It only takes a tiny lapse of concentration for something deadly to happen. And that kind of thing is final. It’s irrevocable. It can never be taken back. It can never be ‘done over.’
Thanks for reading this post.